Shawn Noel
Founder & CEO
Shawn founded BODEWRK to create a more flexible and modern way for clients to connect with beauty and wellness professionals. He leads the platform’s product vision, technology, and growth.
Care that comes to you.
Therapeutic wellness and beauty at home in Brooklyn — built for busy lives and for people who need care that adapts to them.
Why we built Bodywork
Self-care shouldn’t depend on travel, long salon waits, or inaccessible spaces. We built Bodywork so therapeutic wellness, beauty, and grooming can meet people at home — with dignity, privacy, and accommodations when needed. We’re live in Brooklyn with a carefully vetted founding network of professionals.
Our Mission
Make professional care accessible, flexible, and reliable — for clients who need convenience and for those who need care that adapts to their mobility and health needs. And give independent professionals the tools to run a mobile practice on their own terms.
Licensed & Vetted
Background-checked pros
Insured Care
Liability coverage verified
Secure Payments
In-app via Stripe
Leadership
The people building Bodywork
A small team focused on flexible in-home care — connecting clients with verified professionals, and giving pros tools to run independent practices.
Rohullah Nabavi
Founding CTO
Rohullah leads BODEWRK’s engineering infrastructure, leveraging 6+ years of experience building scalable mobile applications and high-performance systems and ensure the platform runs smoothly.
Kenisha Griggs
Founding Head of Growth
Kenisha brings expertise in wellness operations, UX strategy, and digital marketing to shape the client experience at BODEWRK, creating an accessible and empowering platform for clients and professionals.
What we stand for
The principles behind Bodywork — for clients who need care that comes to them, and for professionals building independent practices.
Independence
Pros set their rates, schedule, and service radius. We exist to support flexible, mobile practices — not to own their books or brand.
Dignity
In-home care is personal. We design for privacy, respect, and clear expectations — so every visit feels professional and human.
Access
Care shouldn’t stop at the salon door. We prioritize service that meets people at home — including the ability to request accommodations when booking.
Belonging
Busy parents, professionals, and people with mobility or health needs all deserve convenient, respectful care — without stigma or second-class options.
Brooklyn, NY · Live in the app
Download Bodywork
Now live in Brooklyn, NY. See current availability with our founding professionals and book directly in the app. More pros are joining weekly — early users get priority matching as supply grows.
Background-checked · Insured · Secure in-app payments · Reviews after completed services